New survey finds that 66% of large consumer-facing companies plan to develop mobile app, vs. 73% plan to use mobile website

July 1, 2010 by MobileWebGo

A lot of companies are constantly asking what's more important: building a mobile website, or developing a mobile app. A new survey published in June 2010 gives you some idea of what companies are planning to do.

Mobile solutions provider Kony Solutions surveyed 119 large consumer-facing companies. They do not specify how many of the companies are Fortune 500 corporations.

The report is full of relevant information. The biggest drawback of the report is that Kony does not provide enough information about the companies that participated in the survey, and how the sample was chosen.

Below are some of the useful findings.
Please note that the questions are written by me and are not part of the Kony report.

Q1. What mobile services do companies plan to use?
73% mobile web
66% mobile app
55% text messages (SMS)
14% other

Only 37% plan to use all 3 platforms.
39% plan to use only 1 mobile offering.

Q2. What are the objectives in using mobile?
75% provide information
61% sales
61% brand awareness

It's interesting that sales and brand awareness are tied.

Q3. Is it easy to obtain funding for a mobile campaign?
Percentage answering "yes" by industry
5% Travel & Hospitality
13% Media & Communications
21% Banking & Finance
36% Retail
57% Transport/Automotive

Q4. How much knowledge does the company have about developing mobile campaigns?
15% are experts
36% have a general understanding of what we want
25% know very little

Q5. Where does the company stand in terms of your mobile offerings, relative to competitors?
More than half think they are somewhat or well behind their competitors

Q6. What mobile operating systems to you plan to support?
85% iPhone
72% Blackberry
71% Android
44% Windows

We've added this 7-page free report to our list of recommended reports.
http://mobilewebgo.com/report-what-percentage-fortune-500-companies-plan...
The information on this page summarizes the most important statistics from the report. You may well find it worthwhile to read the original report yourself.
http://www.konysolutions.com/marketing/mobile_report.php