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Revenue from virtual goods versus mobile advertising

October 17, 2010 by MobileWebGo

http://mashable.com/2010/10/15/ios-in-app-purchases/
A look at the chart below shows that for the month of September, the average monthly advertising revenue is roughly $1 per app user. For virtual good sales, however, the revenue per user is closer to $8.

http://blog.flurry.com/bid/48418/Madison-Avenue-and-the-Land-of-Make-Bel...
Note that the comments doubt the statistics

Google's mobile advertising will surpass $1 billion; stock near $600

October 15, 2010 by MobileWebGo

Article text: 

Excerpt

Google is seeking new revenue streams, including searches on mobile phones. Its Android software has surged in popularity among consumers, overtaking Research In Motion Ltd.’s BlackBerry to become the top smartphone operating system in the U.S. in the second quarter, according to research firm Gartner Inc.

Display revenue is on pace to top $2.5 billion annually, and mobile-ad sales should exceed $1 billion, Jonathan Rosenberg, senior vice president for product management, said on the conference call. CFO Pichette said there is some overlap in mobile and display advertising, though he called it “small.”

On Google’s YouTube video site, the number of videos being watched that can be monetized -- or targeted with ads -- exceed 2 billion on a weekly basis, up more than 50 percent from a year earlier, he said.

url: 

http://www.bloomberg.com/news/2010-10-15/google-soars-after-third-quarte...

Backflip earns $125,000 a month in ad revenues

September 22, 2010 by MobileWebGo

Article text: 

Excerpt

Backflip capitalized on Paper Toss’s success by incorporating the AdMob advertising platform. Currently, ads earn the company more than $125,000 a month — roughly 50 percent of Backflip’s monthly revenue.

url: 

http://www.reviewmyiphoneapp.com/games/paper-toss-developer-earns-125000...

Mobile video ads perform 100 times better than online video ads

August 31, 2010 by MobileWebGo

Article text: 

Excerpt

IVdopia’s own data shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virall

url: 

Also, according to a survey by media-buying software company Strata, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107 percent compared to the first quarter of 2010.

Japan: Mobile Internet advertising is 15% of total Internet advertising

July 6, 2010 by MobileWebGo

Question: 
In Japan, mobile Internet advertising was what per cent of Internet advertising in 2009?
Short answer: 
15%
Details: 


People often look to Japan to see where mobile advertising in the U.S. is headed. Here is a good statistic to consider.

Spending on mobile, Internet-based advertising was 15% of all spending on Internet advertising in Japan for the year 2009.

Note that this does not include advertising expenditures using mobile apps, or other non-Internet mobile advertising.

Dentsu published "2009 Advertising Expenditures in Japan" in the Spring of 2010

The report provides the following two data points:
1) Spending on mobile Internet-based advertising was 103.1 billion yen
2) Spending on Internet advertising was 706.9 billion yen

A simple calculation shows that mobile was 15% of the total.

Source: 

MobileWebGo calculation based on data from Dentsu